High Rise Chuck Taylors in Skateboarding Culture
Intro
High rise Chuck Taylors hold a special place in the world of skateboarding. These shoes are not just a trend; they represent a fusion of urban style and functionality that resonates deeply with skaters. The design elements of Chuck Taylors, with their iconic canvas upper and distinct silhouette, provide both aesthetic appeal and practical benefits. When you lace them up, you’re not just wearing a pair of shoes; you’re stepping into a legacy that has shaped skating culture.
The story of these high tops traces back to their basketball origins, yet they have evolved into an essential piece of skate gear. Skaters appreciate the extra support around the ankle, which can make a significant difference during hard landings or tricks. The blend of form and function is pivotal. Every grind, every flip, every ollie becomes a little easier in shoes that not only look good but also help perform better.
In the midst of the hustle and bustle of skate parks and urban streets, these shoes have grown into a symbol of skate culture. Influences from street art, music, and other youth subcultures have made their mark on high rise Chuck Taylors. This article will explore all of this—the historical context, the practical aspects, and the cultural significance that has kept them a staple for skaters at any level.
Techniques and Skills
Essential Tricks for Beginners
As a newcomer to skateboarding, mastering some basic tricks is crucial. High rise Chuck Taylors enhance your confidence on the board due to their sturdy design. Some essential tricks to start with include:
- Ollie: The cornerstone of many tricks, an ollie is when you pop the tail of the skateboard while dragging your back foot up, allowing the board to rise with you.
- Kickflip: Building off the ollie, the kickflip requires you to flick your front foot off the board’s edge, causing the skateboard to spin.
- Shuvit: This involves jumping with the board while using your back foot to scoop the tail, causing the board to spin 180 degrees.
Advanced Techniques for Pros
Once you have the essentials down, it’s time to dive into more advanced techniques that showcase your skills and style:
- Heelflip: Similar to a kickflip but with your front heel, requiring precision and timing.
- Grinds: Learning how to grind on ledges or rails adds a whole new level to your skating. High rise Chuck Taylors provide the grip needed for these maneuvers.
- Switch Tricks: Riding switch—when you ride with your non-dominant foot forward—adds to your versatility as a skater.
These skills require patience and practice, but they will set you on a path towards becoming proficient, with your high rise Chuck Taylors providing both style and support.
Skateboarding Culture
The Evolution of Skateboarding
Skateboarding has undergone significant transformations since its inception. From humble beginnings in the surf culture of the 1950s to a global sport embraced by millions, the evolution has been remarkable. High rise Chuck Taylors became emblematic of this journey. They found their way into the hearts and soles of skaters, bridging gaps between generations.
Notably, big names in skating history have contributed to this cultural shift. Their influence extends beyond just tricks; they’ve shaped the style that defines skateboarding today.
Influential Skateboarders and Their Impact
The impact of skateboarders on the sport and its culture is undeniable. Names like Tony Hawk, Rodney Mullen, and Stacy Peralta have not only pushed the boundaries of skating but have also affected fashion trends. High rise Chuck Taylors often feature in photographs and videos of these legends, showcasing their own journeys.
"Skateboarding was a way to express who you were. And the right shoes—like high tops—just add an edge to it all." — Unknown Skater
Each generation of skaters has found a representation in these shoes, creating a dialogue across time and styles. The relationship between high rise Chuck Taylors and skateboarders is a foundational aspect of what makes skate culture vibrant and ever-evolving.
Historical Overview of Chuck Taylors
The narrative of Chuck Taylors stretches beyond mere footwear; it's a chronicle that intertwines with the evolution of American sports and youth culture. Understanding the origins and transformations of these iconic shoes offers insight into why they hold a special place in not just skateboarding, but broader fashion trends.
Origin of the Chuck Taylor Brand
The roots of the Chuck Taylor brand can be traced back to the early 20th century. It blossomed in 1917, when the Converse Rubber Shoe Company introduced a basketball shoe designed for performance. Yet it wasn't until 1921, when Charles "Chuck" Taylor, a basketball player and coach, endorsed the shoe, that it gained prominence. His name became synonymous with the shoe, leading to the official designation of "Chuck Taylor All-Star."
This branding was no mere coincidence; Taylor recognized the potential of the shoe and campaigned for its adoption. He traveled extensively, promoting the shoe to schools and sports teams, which laid the foundation for its ubiquity in basketball and, later on, in various subcultures.
The Evolution of Design
Initially designed for basketball, the aesthetics and functionality of Chuck Taylors have always adapted to the times. Early iterations featured a canvas upper and rubber sole, providing a lightweight feel crucial for quick movements on the court. However, as fashion trends evolved, so did the design of the shoe.
The 1970s saw new colorways and patterns emerge, shifting the focus from pure athleticism to lifestyle. The high rise version, in particular, catered to a need for ankle support while maintaining a casual look, appealing widely to various youth cultures. The shoes became particularly known for their versatility, slipping seamlessly from basketball courts to concert stages. Notably, they became a canvas for self-expression with countless customization possibilities—graffiti, patches, and even paint.
"Like a good book; you can’t judge these shoes just by their cover. They tell tales of culture, history, and rebellion."
Adoption in Skateboarding Culture
The transition of Chuck Taylors into skateboarding culture wasn't a flip of a switch; rather, it was a gradual process. During the late 1970s and into the 1980s, a new scene was dawning in California and beyond. Skateboarders began to favor styles that allowed freedom of movement while providing the necessary grip and support.
Chuck Taylors, with their flat soles and canvas flexibility, plundered their way into skate parks. Skateboarders were drawn to their minimalist vibe and the nostalgia they evoked from the surfing and skate culture of the 1960s. As these shoes became synonymous with rebellion and non-conformity, they were integrated deeply into skateboarding’s identity.
Today, high rise Chuck Taylors are seen as a badge of honor in the skateboarding community. Reflecting both classic charm and functional design, they resonate with the spirit of skating—freedom from convention and a canvas for self-expression. Their historical journey aptly illustrates how heritage brands can evolve while remaining relevant.
Defining Features of High Rise Chuck Taylors
When it comes to skateboarding footwear, the defining features of high rise Chuck Taylors play an essential role in both performance and style. Understanding these elements will help skaters make informed choices about their gear while ensuring they express their individuality on the board. High rise Chuck Taylors seamlessly blend aesthetic appeal with practical benefits, making them a beloved choice among many in the skateboarding world.
Construction and Materials
The construction of high rise Chuck Taylors is built to withstand the rigors of skating. The upper is usually made from durable canvas or leather, which provides not only a strong exterior but also flexibility. This flexibility allows skaters to maneuver their feet for tricks while maintaining comfort. The liner may feature breathable materials that help keep feet cool during intense sessions, reducing the risk of overheating.
In terms of construction methods, the vulcanization process is often utilized, connecting the sole to the upper in a way that optimizes strength and responsiveness. This method allows for a low-profile appearance, ensuring skaters can still feel the board beneath them without sacrificing ankle support.
Moreover, the outsole consists of high-quality rubber that offers long-lasting grip. The unique tread pattern is cleverly designed to enhance traction during flips and grinds. All these factors combined ensure that high rise Chuck Taylors uphold their reputation in the skateboarding community.
Design Variations
The design variations of high rise Chuck Taylors are vast, appealing to a wide range of preferences. Different colorways are available, allowing skaters to choose shades that resonate with their personal style. From classic black and white to vibrant hues like electric blue or fiery red, the choices are practically endless.
In addition to color options, there are also variations in prints and graphics. Some might showcase iconic logos, while others incorporate artistic designs that reflect modern trends or individual creativity. These design options enable skaters to express themselves uniquely, as they are not just wearing shoes, but making a personal statement.
Colorways and Customization
High rise Chuck Taylors offer a rich tapestry of colorways and customization options. Skaters often enjoy the process of selecting a color that sets their vibe—whether that’s a soft pastel for a laid-back feel or bold colors like neon for making a stunning visual impact. The beauty lies in how these shoes can be tailored to fit the skater's persona.
Customization has taken a step further with many brands providing options for personal designs. From unique patches to handwritten messages, skaters can jazz up their shoes like an artist would on a canvas. This personal touch allows them not only to stand out at the skate park but also to build a deeper connection with what they wear.
Skaters often regard their footwear as an extension of their own identity. High rise Chuck Taylors serve as both a skate tool and a canvas for creativity.
In summary, the defining features of high rise Chuck Taylors encapsulate the essence of skateboarding culture. Their robust construction, diverse design variations, and customization choices contribute significantly to their popularity. By diving into these aspects, skaters can appreciate not only the practicality but also the style that high rise Chuck Taylors convey. Understanding these features paves the way for choosing the ideal skate shoe that meets both functional demands and personal expression.
Functional Advantages for Skaters
When it comes to skateboarding, the shoes you wear can make or break your performance. High rise Chuck Taylors stand out not just for their style but also for many practical benefits that cater specifically to skaters. Their design reflects the need for various functional advantages that enhance the overall experience on a board. This section delves into the key aspects of these functional benefits:
Ankle Support and Stability
High rise Chuck Taylors provide notable support around the ankle. The increased height of the shoe contributes to better stability, which is crucial when landing tricks or navigating rough surfaces. Unlike low-top options, these high tops reduce the risk of ankle sprains, allowing skaters to push their limits with confidence. Many skaters have mentioned that once they switched to high rises, their stability during complex tricks significantly improved.
For instance, a local skater, Sarah, shared her experience:
“When I transitioned to high tops, it felt like having a security blanket for my ankles. I could finally leverage my weight without fearing I’d twist something.”
This kind of protection is vital, especially in high-impact movements typical in skateboarding.
Grip and Traction Features
The grip of a skate shoe is paramount; it ensures skaters maintain control. High rise Chuck Taylors are equipped with robust rubber outsoles designed to offer excellent traction. This feature allows skaters to connect better with their boards, translating into improved maneuverability. The specific tread patterns found in these shoes play a significant role in this regard.
Most users agree that a well-designed sole can significantly enhance the feel of the board beneath their feet. If a skater's shoe lacks grip, it can lead to slips and misses during crucial moments. Many seasoned skaters have an unwritten rule: always choose shoes that feel like an extension of their feet.
Here are some advantages of grip and traction that high rise Chuck Taylors offer:
- Effective traction: The soles are generally engineered for maximum friction on the skate surface.
- Control on landings: Adequate grip prevents slips when executing difficult tricks, so it’s essential for safety.
- Versatility: These shoes perform well in various riding conditions, whether you're at a skatepark or cruising through the streets.
Durability Under Stress
Skateboarding isn’t just about style; it's a sport that demands significant wear and tear on equipment, especially shoes. High rise Chuck Taylors boast durable materials that can withstand the rigors of skateboarding. The canvas and rubber used are specifically chosen to handle not just the everyday grind but also the occasional scuff and scrape typical of life on a board.
Many skaters have nudged toward Chuck Taylors for that very reason. Their resilience means they often outlast other footwear options in the same price bracket. For example, while some premium skate shoes could last longer, high rise Chuck Taylors offer a strong balance between cost and durability.
Despite initial impressions of being just stylish, they possess long-lasting qualities that keep skaters satisfied ride after ride.
In summary, the high rise function of Chuck Taylors offers > ankle support, superior traction, and robust durability that resonate well within skate culture. These shoes aren’t merely a fashion statement; they're an integral part of a skater's toolkit.
Cultural Impact and Brand Partnerships
The cultural impact of high rise Chuck Taylors in skateboarding cannot be overstated. It’s not just about a shoe; it’s about an entire lifestyle that encapsulates the spirit of skateboarding. The blend of style and function that these shoes offer plays a vital role in how skaters present themselves and how the skateboarding community perceives them. High rise Chuck Taylors have seamlessly integrated into the fashion lexicon of this subculture, often being seen on and off the board.
Moreover, the partnerships with various skate brands have further cemented their status as an emblem of skate culture. These collaborations do not merely result in co-branded products; they create a narrative that resonates with fans and enthusiasts alike. Understanding the reasons behind these partnerships helps illuminate the connection between skateboarding and broader fashion trends.
Collaborations with Skate Brands
The synergy between high rise Chuck Taylors and renowned skate brands is a sight to behold. Notable collaborations, such as the one with Supreme, amplify the sneakers' cultural significance. This brand, known for its high-end streetwear, only amplifies the allure of Chuck Taylors, making them a sought-after item among skaters and fashion enthusiasts alike.
Another noteworthy collaboration is with Baker Skateboards, where limited edition designs were rolled out. By blending performance-focused elements with eye-catching aesthetics, these partnerships not only target skaters but also those who appreciate skate-inspired fashion. Such initiatives allow Chuck Taylors to maintain their relevance in the ever-evolving skate scene.
Influential Skateboarders' Preferences
The preferences of influential skateboarders also play a critical role in the ongoing narrative of high rise Chuck Taylors. Skaters like Elissa Steamer and Mike Vallely have been vocal advocates for these shoes, attributing their success and performance to the support and style they provide. The visibility of skate legends wearing Chuck Taylors at prominent events or in skate videos solidifies their credibility among fans.
When a prominent figure opts for these shoes, it can send ripples through the community, impacting trends and encouraging newcomers to make similar choices. The shoes transcend mere footwear; they tell the tale of skaters' journeys, fostering a sense of connection and unity in the sport.
Presence in Skate Media and Events
High rise Chuck Taylors boast a prominent presence in skate media platforms and events. From the pages of magazines to online forums like Reddit dedicated to skateboarding, discussions about their comfort and aesthetic appeal abound. Besides, both professional and amateur skaters frequently appear in videos sporting Chuck Taylors, amplifying their presence in the skateboarding narrative.
Events like the X Games or Street League Skateboarding often showcase these iconic shoes, as competitors lace them up for intense routines. Media coverage not only highlights their performance but also emphasizes their role in evolving skate culture. Such exposure continually reinforces the shoes' footprint in the landscape of skateboarding.
"High rise Chuck Taylors embody a lifestyle that resonates deeply with skaters, creating a bridge between fashion and function."
Overall, the cultural impact and collaborations tied to high rise Chuck Taylors illustrate how this footwear can shape and respond to the nuances of skateboarding culture. With each brand partnership and skater endorsement, the shoes continue to thrive at the crossroads of style and purpose.
Comparing High Rise Chuck Taylors with Other Skate Shoes
When it comes to skateboarding, the choice of footwear plays a crucial role in both performance and style. High rise Chuck Taylors stand out in this crowded field, but how do they stack up against other skate shoe options? This section will delve into a detailed comparison, exploring key elements that skaters consider when making their choice.
Brand A vs. High Rise Chuck Taylors
Brand A often gets thrown into the mix with its innovative designs and modern materials, appealing to younger skaters looking for both functionality and flair. One of the main distinctions lies in the construction—Brand A typically employs advanced synthetic materials that enhance durability and reduce wear. On the flip side, High Rise Chuck Taylors maintain a classic canvas and rubber design, which not only offers a nostalgic aesthetic but also a flexible feel underfoot.
Key Comparisons:
- Weight: Brand A shoes might be lighter, making them more suitable for freestyling moves.
- Ankle Support: High rise Chucks often provide better support due to their taller design, which may help prevent ankle sprains, especially in aggressive skating.
- Design Aesthetic: While Brand A pushes for cutting-edge trends, Chucks hold a timeless appeal that resonates with a broader audience.
Brand B vs. High Rise Chuck Taylors
Turning our attention to Brand B, known for its collaboration with high-profile skateboarding events and influencers, we find an emphasis on performance-driven footwear. Brand B has a built-in cushion technology that absorbs shock more effectively. However, this often comes at the cost of some board feel—a crucial element for passionate skaters who crave direct contact with their skateboard.
Aspects Worth Noting:
- Shock Absorption: Brand B shoes outshine High Rise Chuck Taylors in cushioning, which can be a game changer for those who frequently skate on rough surfaces.
- Grip: Depending on the rubber used, skaters may find that Brand B offers superior grip compared to the traditional sole found on Chucks.
- Style Versatility: High Rise Chuck Taylors can transition well from skate sessions to casual outings, while Brand B often sports a more utilitarian look.
Pros and Cons of Each Option
When weighing the pros and cons of High Rise Chuck Taylors against competitors, it’s essential to think about the skater's priorities. Here’s a quick breakdown:
High Rise Chuck Taylors:
Pros:
- Classic design appeals to a broad audience
- Great ankle support for street skating
- Wide range of colorways available for customization
Cons:
- Limited shock absorption
- May not provide the same level of grip as some performance-oriented brands
- Canvas can wear out faster under aggressive use
Brand A:
Pros:
- Lightweight and responsive, ideal for tricks
- Modern materials enhance durability
- Trendy designs attract a younger crowd
Cons:
- Less ankle support may increase the risk of injury
- More expensive due to marketing and materials
Brand B:
Pros:
- Shock absorption makes for a comfortable ride
- Often features better grip and board feel
Cons:
- Less style variety that might not fit casual settings
- Heavier, may not appeal to all skaters
Ultimately, the choice between High Rise Chuck Taylors and other skate shoes boils down to personal preference. Each has its merits depending on what you value most—style, performance, or comfort.
By carefully weighing the options, skaters can better navigate the footwear landscape, making an informed decision that aligns with their needs and skating style.
User Experiences and Testimonials
User experiences and testimonials are vital components in the narrative surrounding high rise Chuck Taylors, particularly in the skateboarding scene. These firsthand accounts provide insights not just about the shoes' performance, but also about the emotional connection that skaters form with them. Skaters resonate with certain brands and models based on personal stories or the cultural significance attached to them, making these experiences invaluable in understanding the broader appeal of high rise Chuck Taylors.
Personal Stories from Skaters
Many skaters cherish their high rise Chuck Taylors not solely for their looks but because of the memories attached to them. For instance, a young skater named Jake shares how his first pair of Chuck Taylors came from his older brother, handed down as a gesture of support. This sentiment isn’t rare; often, it’s family ties and friendships that weave a rich tapestry of shared experiences. Stories like Jake’s often reveal that it’s not just the shoe on their feet, but a sense of belonging within the skateboarding community.
Additionally, skaters often recount pivotal moments while wearing their high rise Chucks—first big tricks, epic sessions with friends, or even getting through tough competitions. These anecdotes highlight that Chuck Taylors are not just footwear; they are part of skaters' journeys, shaping their identities and confidence on the board.
Professional Skater Insights
When it comes to the insights from professional skaters, the feedback on high rise Chuck Taylors paints a picture of a well-rounded performance shoe. For example, renowned skateboarder Nyjah Huston has been quoted discussing his admiration for the ankle support the high rises offer during rigorous tricks. The additional height, he argues, provides stability without compromising the freedom needed for flip tricks and landings.
Another pro, Leticia Bufoni, emphasizes the shoe's versatility. She notes that while she may need different equipment for different types of skating, she often finds herself reaching for her Chucks due to their blend of style and functionality. These experiences shared by professionals not only validate what many skaters feel but also elevate the brand's status within the elite community of skateboarding.
Feedback on Performance and Style
The collective feedback from skaters consistently highlights key aspects of high rise Chuck Taylors, specifically regarding their performance and style. Many users appreciate the durability of the canvas and rubber materials. Surfers who skate often mention how the shoes hold up against both the abrasive surface of the skateboard and the moisture from beach settings. A Reddit thread dedicated to skate shoe reviews showcased numerous testimonials gleaming about how these shoes excelled in wear-and-tear situations, proving their longevity even with heavy use.
From a stylistic point of view, high rise Chuck Taylors have been noted for their ability to complement various outfits—whether it's a casual look or something more urban and edgy.
"They look just as good at the skatepark as they do at a laid-back cafe. You can blend in anywhere!" - An enthusiastic skater commenting on the shoe's versatility.
In summary, user experiences and testimonials illustrate a meaningful perspective on high rise Chuck Taylors. They bring a complex blend of personal journeys, professional endorsements, and performance feedback into focus, underscoring why these shoes continue to resonate within the skateboarding culture.
Maintenance and Care for High Rise Chuck Taylors
Taking care of your high rise Chuck Taylors is essential for skaters looking to maintain both style and functionality. With these shoes becoming go-to options for many in the skateboarding community, understanding how to keep them in top shape is crucial. Well-maintained footwear not only lasts longer but also performs better, ensuring you remain comfortable and secure on your board. Neglecting proper care can quickly lead to wear and tear, affecting your performance and overall look.
Cleaning Techniques
Cleaning your high rise Chuck Taylors should be a routine part of your skateboarding regimen. While it might seem tedious at times, a clean pair of shoes can make all the difference. Below are some effective cleaning techniques you might consider:
- Spot Cleaning: For minor stains or scuffs, a damp cloth paired with mild soap can work wonders. Be gentle and avoid soaking the shoes, as excess water can seep in and damage the internal materials.
- Machine Wash: If your shoes are particularly grimy and require deep cleaning, check the manufacturer's guidelines. Some pairs can be machine-washed, but using a laundry bag is advisable. Avoid high temperatures to maintain the shape and integrity of the material.
- Specialty Cleaner: Invest in a product specifically designed for canvas or sneaker care. These cleaners often come with brushes that are ideal for reaching into crevices to remove dirt.
"Squeaky clean shoes not only look fresh but can also lift your skating game by providing a better grip on your deck."
Extending Lifespan Through Care
Beyond just cleaning, there are additional steps you can take to extend the lifespan of your high rise Chuck Taylors:
- Regular Inspection: Routinely check for signs of wear, such as frayed laces or loose stitching. Addressing these issues early can prevent more significant damage.
- Rotate Shoes: If you skate often, consider having a couple of pairs in rotation. This provides each pair time to breathe and recover from the stresses of your skate sessions.
- Drying Properly: After skating in wet conditions or after cleaning, avoid placing your shoes in direct sunlight. Instead, let them air dry in a well-ventilated area to prevent material deformation or color fading.
Storage Recommendations
Proper storage can have a noticeable impact on the longevity of your sneakers. Here are some practical storage tips:
- Keep in a Cool, Dry Place: Store your Chuck Taylors in an environment away from heat sources and direct sunlight. Excess heat can warp the materials while sunlight can diminish their color.
- Use Shoe Boxes or Racks: Instead of tossing them into a pile, consider keeping your shoes in their original boxes or on dedicated shoe racks. This keeps them organized and reduces the risk of accidental damage.
- Stuffing Shoes: If storing them for a long time, consider stuffing the inside with paper or shoe trees. This maintains their shape and prevents creasing.
By adhering to these maintenance practices, not only can you keep your high rise Chuck Taylors looking sharp, but you’ll also ensure they continue to perform well on your next skate. A little effort goes a long way in preserving both style and functionality.
The Future of High Rise Chuck Taylors in Skateboarding
As skateboarding continues to evolve, the shoes that skaters choose are increasingly influenced by both performance needs and artistic expression. High Rise Chuck Taylors, with their longstanding presence in skate culture, are poised to play a crucial role in this ongoing transformation. Delving into the future of these iconic shoes, we explore emerging design trends, market shifts, and the demand for sustainability in production.
Emerging Trends in Design
In the world of skate shoes, aesthetics often accompany function. As new generations of skaters come into the fold, there’s a growing inclination towards innovative designs that resonate with personal style. High Rise Chuck Taylors are no exception. More than just a nostalgic nod, they're adapting to modern demands. Designers are experimenting with various textures, graphics, and limited edition collaborations, reflecting both the streetwear scene and the ever-changing tastes of skaters.
For example, we might see high rise Chuck Taylors incorporating technical elements, such as breathability and moisture-wicking fabrics, which could enhance comfort during long sessions. Notably, some may opt for unique lacing systems that cater to individual foot shapes, thus combining customization with style. Distinct colorways that pop and catch the eye can also become more common, allowing skaters to express their personalities while performing tricks. A blend of nostalgia and forward-thinking design may just be the sweet spot for future consumers.
Potential Market Shifts
The skateboarding market is buzzing with changes, influenced by social media, cultural trends, and economic factors. As skateboarding becomes more mainstream, brands will likely assess their strategies. High Rise Chuck Taylors could witness a surge in popularity, capitalizing on their longtime association with both skate culture and retro fashion trends.
Brands with deep-rooted histories in skateboarding, such as Converse, will have to balance their heritage while positioning the Chuck Taylor as an appealing option for new skaters. The rise of online shopping and direct-to-consumer models might also reshape how enthusiasts acquire their gear, shifting business dynamics toward a more community-focused approach.
"Skateboarding is more than just a sport; it's a lifestyle, and the right footwear should reflect that uniqueness."
– An opinion shared by many within the skater community.
Sustainability and Ethical Production
With increasing awareness of environmental issues, there's ample discourse about sustainability in the fashion industry, and skateboarding is no different. Consumers are increasingly seeking brands that prioritize eco-friendly practices. The future trajectory of High Rise Chuck Taylors may pivot towards sustainable materials, like recycled rubber and organic cotton. Such shifts don’t just appeal to the conscience of consumers but can also redefine the narrative around skateboarding as a progressive and responsible community.
Moreover, ethical production methods, such as fair labor practices, are becoming non-negotiable for an educated consumer base. A commitment to these values could enhance the brand's reputation and will resonate with skaters who want their choices to reflect their beliefs.
